Augeo�s Kigo Unit Acquires Entertainment� to Elevate Digital Offerings

Augeo says its Kigo digital loyalty subsidiary has acquired what it calls “America’s most-trusted offer network, Entertainment®”, from Cardlytics, Inc.

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Kigo, an Augeo subsidiary, has announced its acquisition of Entertainment® “to advance Open Loyalty™ innovation and elevate digital offer experiences.”

Closing in on nearly $500 million in annual revenue, Augeo says “the acquisition advances Kigo’s mission to transform loyalty engagement through dynamic digital experiences. Entertainment brings strong merchant relationships across major offer categories, experienced sales and technology teams, as well as tens of thousands of value-rich, hyper-local and national offers. The combination means Kigo is positioned to offer more personalized, localized, relevant rewards delivered seamlessly through its proprietary digital asset delivery system and industry-leading universal loyalty wallet technology.”

By tokenizing rewards or incentives, the company claims, “Kigo has reimagined how people will engage with and experience offer content. Rewards that had static value in the past can be dynamically configured to increase engagement and create more compelling brand experiences. Incentives delivered to one party can now be shared or gifted to others, expanding brand impressions and customer acquisition opportunities.”

Explains Augeo Founder and CEO David Kristal, “The integration of Entertainment into Kigo and the overarching Augeo engagement ecosystem is instrumental in driving continued growth and transformational innovation for our clients and partners. It’s all about expanding opportunities for clients to elevate engagement with customers, employees, members, or fans. By digitally reimagining the delivery of rewards through universal loyalty wallet technology, loyalty programs become more enticing and compelling for consumers.”

Says Kigo CEO Peter Schultze, “The Kigo platform, enriched with Entertainment offer content, will enable incentive solutions to boost current rewards with deeper value and personalization on a local and national level. A simple and powerful new way to deliver offer content and reward redemptions, powered by the Kigo platform, creates experiences that drive higher engagement versus transactional outcomes. Delighting people with new ways to receive, unwrap, experience, and share offers will significantly extend impact and reach for brands. New possibilities for surprise airdrops, gamified value delivery, shareable rewards and cross-brand collaborations are all part of the core reason we are excited to bring Open Loyalty™ solutions to more organizations.”

Entertainment General Manager Pam Langdon adds, “People know Entertainment and have benefited from our extensive offer content for over 60 years. Combining with the technology and team at Kigo was a natural complement for us as we continually seek to bring the most innovative, valuable offer content to people worldwide.”

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